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Nancy Twine
Nancy Twine

HUMBLE BEGINNINGS

Briogeo founder, Nancy Twine, is no newcomer to the beauty-sphere – in fact, she made her first foray into the world of natural product formulation at the ripe age of five. During childhood visits to West Virginia, Nancy would assume the role of sous chef to her grandmother, the town’s resident beauty guru, in making her coveted homemade hair care.

After an early-twenties move to New York City forced Nancy to trade out her homemade essentials for the store-bought variety, she quickly realized that the natural hair care on the market simply did not live up to its performance claims. Armed with a tiny East Village studio apartment, her grandmother’s coveted beauty recipes and a rockstar natural chemist team, Nancy founded Briogeo Hair Care. “Brio” is an Italian word that means “vibrant and full of life” - representing not only the bustling city in which the brand was born, but the thoughtfully energetic and artistic packaging that houses each formula. “Geo” is a Latin word meaning “of Earth and nature,” which represents the pure, yet potent, recipes of each formula.

A refreshing deviation from a market saturated with products backed by big-name celebrity stylists and deep-pocketed corporations, Briogeo takes it back to basics, offering a high-performance, hair care collection that is naturally based, yet performance driven to provide visible results.

Beauty shouldn’t be compromised by harsh or harmful ingredients, which is why all Briogeo formulas live up to their performance claims – providing the vibrant, beautiful and healthy hair we constantly strive to achieve.

OUR DIFFERENCE

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WE'RE INSPIRED

Drawing on our urban roots, Briogeo is inspired by New York City's vibrant culture, effervescent art scene and core values, which reflect an appreciation for individuality, positivity and transparency.

We're the girl down the street - not on the red carpet. We know what brings every city to life are the unique and diverse people that call it home, which is why we offer individuals a bespoke hair care regimen catering to the subtle nuances that make each customer unique.

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WE'RE DIVERSE

Our texture-specific products offer something for everyone – from repair, to volume, to curl care. We’ll never give you anything you don’t need. Briogeo’s simplified two, three or four step regimens take the guesswork out of mixing and matching formulas to find a custom routine to volumize, repair, defrizz or nurture, as needed.

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WE'RE CLEAN

Briogeo is 6-free hair care; meaning formulas are free of sulfates, parabens, phthalates, silicones, DEA and synthetic color. All products are 90 to 100 percent naturally derived and packaged in bottles that are both recycled and recyclable. Briogeo formulas are cruelty-free and most products are vegan and gluten free.

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WE'RE TRANSPARENT

Since honesty means everything, we include the exact percentage of naturally derived ingredients (and its source) on the back of every bottle to take the guesswork out of reading ingredient labels.

OUR INGREDIENTS

Briogeo’s proprietary “NOVA Complex,” the basis for every product formula, relies on a professionally cocktailed blend of potent Natural Oils, Vitamins, and Antioxidants (instead of things like sulfates, silicones, parabens, and phthalates) to not only address immediate concerns, but also build the foundation for long-term healthy, nourished, and beautiful hair.

INGREDIENT PROFILES

The Rosarco Repair Collection (repair. moisture. shine.)
Argan oil, long regarded as a Moroccan hair hydration miracle, is coupled with antioxidant-rich rosehip oil to provide potent nourishment and coconut oil to penetrate and protect hair from breakage, environmental impurities, and heat damage.

The Don’t Despair, Repair! Treatment Collection (restore. treat. hydrate.)
Sweet almond oil seals the uplifted hair cuticle, while B-vitamins strenghten the hair shaft, mending split ends and restoring heat or chemical-damaged hair. Algae extract, rich in antioxidants, does double duty by strengthening the hair, while protecting the scalp from free radical damage.

The Blossom & Bloom Volumizing Collection (thicken. lift. nurture.)
Follicle-stimulating ginseng and ginger support increased blood flow to the scalp to encourage hair growth, while biotin strengthens and improves elasticity to prevent breakage. A unique sugar-derived ingredient, Maltodextrin, plumps strands for an immediately fuller appearance.

The Curl Charisma Collection (define. de-frizz. hydrate.)
Avocado oil and shea butter deliver moisture and softness, as rice amino acids seal the hair cuticle to lock out frizz-causing environmental moisture. Tomato fruit ferment promotes consistent curl formation, while quinoa extract forms a protective barrier to lock in moisture.