Our NOVA Complex®

Our proprietary blend of potent Natural Oils, Vitamins, and Antioxidants are the basis for every product formula, instead of superficial ingredients like sulfates, silicones and parabens. Our products address immediate hair concerns while building the foundation for long-term healthy, nourished, and beautiful hair.

natural performance

ingredients

Acai

Antioxidant

Contains powerful antioxidants, vitamins & minerals to support healthy hair.

Ahiflower®

Vitamin-Rich

Full of Omega-3-6-9 fatty acids.

Algae Extract

Antioxidant

Rich in vitamins, minerals and antioxidants that nourish and protect the hair from damage.

Almond Oil

Shine + Luster

Enhances the shine, luster and moisture of dry or weak hair.

Aloe Vera

Soothe

A soothing gel loaded with nutrients that provide anti-inflammatory benefits.

Argan Oil

Conditioning

Provides extensive conditioning to combat dryness and diminish frizz.

Avocado Oil

Replenish

Replenishes and maintains hair moisture and nourishment.

Apple

Procyanidin

Rich in procyanidin, a natural compound that supports a healthy scalp and hair.

Bamboo Leaf Extract

Health

Nourishes and supports healthy hair.

Banana

Nourish

Contains potassium & antioxidants to nourish and protect.

B-Vitamins

Nourish

Restores nourishment to hair damaged by heat or chemical treatments.

Biotin

Hair Health

Supports the hair shaft for overall hair health.

Castor Seed Oil

Humectant

Rich in humectants, Vitamin E and Omega fatty acids to maintain and retain moisture.

Ceramides

Strength

Replenishing phospholipids that help strengthen and reinforce the hair.

Charcoal (Binchotan)

Detox

Aids in detoxifying the scalp by absorbing impurities and product build up.

Chia Seed Oil

Amino Acids

Rich in protein, amino acids and minerals to fortify and nourish.

Coconut Oil

Moisture

Penetrates the hair shaft to seal in moisture and protect against future breakage.

Eucalyptus

Neutralizes Odor

A natural antibacterial and anti-inflammatory that helps neutralize odor.

Flax Seed Oil

Omega Fatty Acids

An oil rich in omega fatty acids that provides extensive conditioning benefits.

Ginger

Scalp Health

Stimulative effect that promotes overall scalp health, providing the foundation for healthy hair.

Ginseng

Hair + Scalp Health

Works synergistically with ginger to promote scalp and hair health.

Green Tea Extract

Antioxidant

Provides antioxidant, anti-inflammatory and anti-microbial benefits.

Kale

Omega Fatty Acids

Rich in both Omega-3 and Omega-6 fatty acids to support the hair shaft from root to tip.

Kiwi Fruit Extract

Antioxidant

Contains high levels of Vitamin C, which provides antioxidant protection.

Macadamia Nut Derivative

Shine

A silicone-free alternative to provide a silky texture and increase shine.

Maltodextrin

Volume

A natural sugar starch that coats the hair shaft to enhance volume and fullness.

Mango

Vitamin-Rich

Loaded with vitamins & antioxidants to nourish and protect.

Matcha

Antioxidant

A rich source of antioxidants that help protect against environmental damage.

Oat Milk

Nourishes

An ultra-gentle, nourishing and moisturizing gluten-free oat, rich in omega-6 fatty acids.

Peppermint Oil

Cooling

Provides cooling and soothing relief for a dry, itchy and irritated scalp.

Pomegranate Extract

Shine

Enhances shine to keep hair brilliantly vibrant.

Quinoa Extract

Protect

Forms a protective barrier to shield the hair from environmental damage.

Rice Amino Acids

De-Frizz

Seals the hair cuticle to lock out environmental moisture that causes frizz.

Rose Flower Oil

Antioxidant

Antioxidant-rich emollient, rich in vitamins and minerals.

Rosehip Oil

Frizz Control

Provides essential fatty acids which balance hair hydration and control frizz.

Shea Butter

Hydrate + Soften

An antioxidant-rich moisturizer that softens and hydrates.

Spinach

Flavonoids

Rich in flavonoids and anti-oxidants that are crucial for overall hair health.

Tapioca Complex

Refresh

Absorbs excess oil to refresh and extend the life of your blowout.

Tea Tree Oil

Soothing

Reduces flakiness and itchiness while supporting overall hair health.

Turkey Tail Mushroom

Protect

Works synergistically to protect against color fade.

Vitamin C

Protect

A powerful antioxidant that helps protect against free radical damage.

Witch Hazel Extract

Clarifying

Clarifying agent that absorb excess oil to extend the time between blowouts.

Below you’ll find clinical trials for our favorite ingredients. We keep this section up-to-date as more research evolves.

Apple (Procyanidin)

Read Study

Effect of procyanidin oligomers on oxidative hair damage.

Argan Oil

Read Study

Hair Protective Effect of Argan Oil (Argania spinosa Kernel Oil) and Cupuassu Butter (Theobroma grandiflorum Seed Butter) Post Treatment with Hair Dye.

Coconut Oil

Read Study

Effect of mineral, sunflower oil, and coconut oil on prevention of hair damage.

Coconut Oil

Read Study

Novel antibacterial and emollient effects of coconut and virgin olive oils in adult atopic dermatitis.

Ginseng

Read Study

Panax ginseng extract antagonizes the effect of DKK-1 induced catagen-like changes of hair follicles.

Panthenol (Vitamin B5 Analog)

Read Study

Panthenol

Peppermint Oil

Read Study

Effectiveness of topical peppermint oil on symptomatic treatment of chronic pruritis.

Rosehip Oil

Read Study

Characterization of the free Radical Scavenging Activity of Rose Hip (Rosa canina L.) Extract.

Shea Butter

Read Study

Triterpene glycosides and other polar constituents of shea (Vitellaria paradoxa) kernels and their bioactivities.

Tea Tree Oil

Read Study

Melaleuca alternifolia (Tea Tree) Oil: a review of antimicrobial and other medicinal properties.

6-free™ hair care: what we exclude.

Briogeo is 6-free hair care, meaning our formulas are free of harsh sulfates (SLS/SLES), silicones, parabens, phthalates, DEA and artificial dyes, as well as hundreds of other “no-no” ingredients.

our ingredient
BLACKLIST

NO
harsh sulfates

Harsh sulfates can irritate the scalp, inflame hair follicles and cause the hair to become dry and dull.

NO
silicones

Silicones can cause excessive build up and clogging of the hair follicles leading to scalp ailments and hair loss.

NO
parabens

Scientific Studies indicate that there may be a link between the ingestion of parabens and certain forms of cancer.

NO
phthalates

Research suggests phthalates are responsible for reproductive and developmental toxicity.

NO
DEA

DEA has been linked to allergies, skin toxicity, hormone disruption and inhibited fetal brain development.

NO
artificial dyes

Artificial dyes can cause skin irritation and exacerbate skin conditions.

ready to make the switch to clean products?

CUSTOMIZE YOUR ROUTINE