Skip to main content
You are only away from free shipping.
Yay! You're getting free shipping! ⭐
Login/register to start earning points!
Oops, nothing to see here yet! But order soon to get free samples of our favorite products!
Free sample packages

the ultimate
scalp detox

Exfoliate and soothe a flaky, itchy scalp with these Allure Best of Beauty faves.

Shop Now

Clean Ingredients. Awesome Hair.

No harsh sulfates, silicones or parbens. Cruelty free.

Shop our collections and customize your routine.

my hair is

dry and damaged
  • dry and damaged
  • thin and lacks volume
  • frizzy
  • tangled when washed
  • dull and lacks shine
Get my recommendations

We nurture hair with ingredients that detoxify, hydrate, and protect.

Nancy Twine CEO & Founder
About our ingredients

our bestsellers

Shop All Bestsellers

the readers' choice award

Voted best de-frizzer, this light-weight blow dry crème smooths strands while heat protecting up to 450°F.

Shop Now

"I'm not exaggerating when I say [Don't Despair, Repair!] is the single most effective hair treatment I've ever used."

“The female-led hair startup Briogeo delivered the only scalp care products you'll ever need."

"Rosarco Milk is proof that natural products can deliver serious results..."

"...these vitamin-rich [Superfood] products give your strands the kind of nourishment that a green juice gives your bod."

"Applying this light [Curl Charisma] cream...curls I never knew I even had start to appear."