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the all new
B. Well

Experience clear, healthier skin and nourished brows & lashes with 100% organic tea tree and castor oil. Free gift with every purchase.

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Clean, high performing
ingredients personalized
for your hair type.

No harsh sulfates, silicones or parabens. Cruelty free.

Shop our collections and customize your routine.

Find the perfect product mix for your hair type and hair concerns.

my hair is

dry and damaged
  • dry and damaged
  • thin and lacks volume
  • frizzy
  • tangled when washed
  • dull and lacks shine
Take the hair quiz

We nurture hair with ingredients that detoxify, hydrate, and protect.

Nancy Twine CEO & Founder
About our ingredients

our bestsellers

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the readers' choice award

Voted best de-frizzer, this light-weight blow dry crème smooths strands while heat protecting up to 450°F.

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"I'm not exaggerating when I say [Don't Despair, Repair!] is the single most effective hair treatment I've ever used."

“The female-led hair startup Briogeo delivered the only scalp care products you'll ever need."

"Rosarco Milk is proof that natural products can deliver serious results..."

"...these vitamin-rich [Superfood] products give your strands the kind of nourishment that a green juice gives your bod."

"Applying this light [Curl Charisma] cream...curls I never knew I even had start to appear."