Our naturally-derived curl care collection helps seal in moisture, minimize frizz, and enhance your natural curl pattern with touchable definition. 

Innovation Header

Curl Charisma™ Rice Amino + Avocado Leave-In Defining Creme

Curl Charisma™ Rice Amino + Avocado Hydrating & Defining Mask

Curl Charisma™ Rice Amino + Quinoa Frizz Control Gel

Curl Charisma Rice Amino + Shea Curl Defining Conditioner

Curl Charisma™ Rice Amino + Avocado Hydrating Shampoo

Choose your curl hero 

(Copy) Home - Best Sellers

This proprietary complex features a nourishing blend of naturally-derived ingredients that boost curl moisture by up to 3.5x!*

*Compared to non-conditioned hair in a third party study.

Innovation - Product development philosophy



–Megan Curtin, Director of Product Marketing + Education 

Sofie, Associate Social Media Manager

Wavy

Jessica, Senior Sales Planner

Curly

Chloe, VP of Creative

Tight

Nancy, Founder + CEO

Coily

Go-to curly routines from the Briogeo team

"After using so many different products for curly hair this is my holy grail routine! It makes my curls look so natural."

Meet the leave-in cream you’ll never want to be without: Our bestselling, curl-defining essential boosts hydration, minimizes frizz, and provides soft, flexible control.

 Create a customized ritual that caters to your curl type and enjoy up to 20% off. 


damaged vs. repaired hair shaft

Damage, regardless of its cause, manifests as a lifted cuticle, which allows moisture molecules and the keratin proteins that make up the structure of the hair to escape. To treat damaged hair, we not only need to replace those missing ingredients, we need to seal that hair shaft right up to ensure they don’t escape again. 


The problem

What is damaged hair?

Formulated with the just-right balance of protein and moisture to fill in the gaps left by those missing ingredients, Don’t Despair, Repair!™ is scientifically-proven to create healthier, stronger, smoother hair.

The solution

Don't Despair, Repair!™

Innovation - Claims + Stats

I have color treated hair that needs lots of extra TLC and this mask does the trick every time. It leaves me hair soft, prevents dry and split ends in my lightened hair, and leaves it shiny and strong. 
- Mariana, @thebeautymolecule

“My hair is the healthiest it’s ever been since incorporating this mask into my routine.”

This antioxidant-rich formula has strengthened my hair and has restored essential moisture and hydration which is a huge win for me during these colder drier months.
- Sam, @afrolee__

“This mask leaves my hair so soft and manageable.”

This collection has a been a staple in my hair washing routine for years! I know I can always rely on [these products] to provide bouncy, shiny and smooth hair every single time!
- Alegria, @alegriajimenez

“The hydration and nourishment this collection provides is unmatched.”

I love the Don't Despair, Repair!™ line because it contains all of the products I need when it comes to both repairing and maintaining my hair.
- Jillian, @servinglocks

“I immediately notice an improvement in the look and feel of my hair after using this collection.”

It's my go-to whenever my hair is feeling dry and looking dull. It nourishes my hair and makes it feel so soft. The mask really brings my hair back to life!
- Michelle, @michmilla

“This mask has become one of my holy grail hair products.”

I have color treated hair that needs lots of extra TLC and this mask does the trick every time. It leaves me hair soft and manageable, prevents dry and split ends in my lightened hair, and leaves it shiny and strong. 

Mariana, @thebeautymolecule

This collection has a been a staple in my hair washing routine for years! I know I can always rely on [these products] to provide bouncy, shiny and smooth hair every single time!

Alegria, @alegriajimenez

Real Repair, Real Results

This lightweight yet nourishing leave-in treatment seals up to 100% of split ends after two uses and helps prevent future breakage with biomimetic lipids and clinically-proven repair technology. Our best-kept-secret for when you're overdue for a trim.

Better Homes & Gardens Beauty Award Winner

A lightweight, silicone-free oil that repairs up to 88% of damage after two uses, plus helps prevent future breakage. Formulated for use on the mid-lengths to ends on damp or dry hair, this oil also adds extra shine.

The Collection

- Megan Curtin, Briogeo’s Director of Education

“This collection was designed for everyone. It works as an amazing repair system for those who color their hair regularly or have breakage, and also works as a weekly maintenance ritual for those who want consistent healthy, strong hair.”

(Copy) PDP DDR Quote

Damage, regardless of its cause, manifests as a lifted cuticle, which allows moisture molecules and the keratin proteins that make up the structure of the hair to escape. To treat damaged hair, we not only need to replace those missing ingredients, we need to seal that hair shaft right up to ensure they don’t escape again.

Enter: Don’t Despair, Repair!™ 

Formulated with the just-right balance of protein and moisture to fill in the gaps left by those missing ingredients, Don’t Despair, Repair!™ is scientifically-proven to create healthier, stronger, smoother hair.

Damage, regardless of its cause, manifests as a lifted cuticle, which allows moisture molecules and the keratin proteins that make up the structure of the hair to escape. To treat damaged hair, we not only need to replace those missing ingredients, we need to seal that hair shaft right up to ensure they don’t escape again.

Formulated with the just-right balance of protein and moisture to fill in the gaps left by those missing ingredients, Don’t Despair, Repair!™ is scientifically-proven to create healthier, stronger, smoother hair.
 


Clinically Proven Repair Technology

damaged vs. repaird hair shaft

moisture + defense leave-in treatment

Visibly seal up to 100% of split ends after two uses

deep conditioning mask

scientifically proven to

Strengthen hair up to 2x after three uses

Decrease breakage after two uses

strengthening treatment oil

Repair damage up to 88% after two uses

We're always working toward creating a more sustainable Briogeo.

Sustainability CTA

This part of our innovation philosophy is a no-brainer. We always skip these controversial additives.

Power your most confident curls

Choose your curl hero

Our Curl Complex

"Curly hair can struggle with frizz and definition. Nourishing ingredients, like rice amino acids and quinoa, go a long way in encouraging healthy-looking curls!"

Go-to curly routines from the Briogeo team

"After using so many different products for curly hair this is my holy grail routine! It makes my curls look so natural."

Curl Charisma™ Leave-In Defining Crème

1 sold every 3 minutes!

Build your dream curl routine

Healthy curls crave routine