For those with sensitivities to fragrance, essential oils, lactose, soy, and gluten. This fragrance and essential oil-free collection is dermatologist-approved and formulated with skin-soothing ingredients to nourish, hydrate and help support healthy-feeling hair and scalp.

A dermatologist-approved, fragrance and essential oil-free, gentle shampoo with nourishing and soothing ingredients for healthy feeling hair and scalp.

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Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Shampoo

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A dermatologist-approved, fragrance and essential oil-free, gentle conditioner with nourishing and soothing ingredients for healthy feeling hair and scalp.

Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Conditioner

A dermatologist-approved, fragrance and essential oil-free leave-in detangler formulated with aloe vera + oat extract to leave hair shiny with a lightweight finish.

Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Detangling Spray

Be Gentle, Be Kind ™ Aloe + Oat Milk Ultra Soothing 3-in-1 Cleansing Bar for Hair, Face + Body

Be Gentle, Be Kind

Our hypoallergenic collection is formulated with soothing ingredients 
and without fragrance or essential oils .

Be Gentle, Be Kind™

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Destined For Density™ MegaStrength+ Caffeine + Biotin Peptide Density Serum (4 month supply) - Early Access

Our Caffeine + Biotin Peptide Density Serum system works to promote thicker, fuller, healthier-looking hair.

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Achieve thicker, fuller hair with our new Destined for Density™ system, plus pro tips + educational intel for an added boost. 
 