

Good for you, good for the planet

How we get there v1
Responsibly made: We promise to secure ethical commitments from vendors and uphold responsible production practices.
Transparency: Continue to measure our accountability and communicate those efforts to consumers to establish trust and transparency.
Purpose-driven practices: Ensuring our company lives these values from the inside out by volunteering and donating to charitable climate justice causes.
Our wins v1
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General/summary blurb about packaging
- We use a minimum of 30% post-consumer resin (PCR) in our HDPE (high-density polyethylene) bottles, with plans to increase this percentage soon
- In 2023, we transitioned our bestselling 8oz tubs to 30% PCR
- We continue to reduce the usage of any secondary packaging
- We removed plastic trays from haircare kits
- In 2023, we launched refillable offerings with lightweight, recyclable packaging
- We use Neenah paper across all of our individual SKU folding cartons, which are FSC-certified and Green-e® certified (manufactured with 100% renewable energy)
- We reduced our carbon footprint by transitioning tube production from Germany to a domestic supplier
- We added digital recycling guides on every product page
General/summary blurb about innovation
A mindful approach to water consumption within our product offerings, i.e., 3-in-1 Cleansing Bar, Damage Defense Leave-In Treatment, and Buildup Detox Spray.
General/summary blurb about regulatory
- Vegan
- Cruelty-free
- Allergen-free
- Gluten-free
- Listable fragrance
- EU ingredient compliance
- PCR preferred packaging
How we get there + our wins combined v2
Discover our favorite natural ingredients. Lorem ipsum dorem a sum ipsum.
We pledge to lessen our ecological footprint, most notably through carbon + supply chain reduction.
We reduced our carbon footprint by transitioning tube production from Germany to a domestic supplier
We promise to secure ethical commitments from vendors and uphold responsible production practices.
We use a minimum of 30% post-consumer resin (PCR) in our HDPE (high-density polyethylene) bottles, with plans to increase this percentage soon
In 2023, we transitioned our bestselling 8oz tubs to 30% PCR
We continue to reduce the usage of any secondary packaging
We removed plastic trays from haircare kits
In 2023, we launched refillable offerings with lightweight, recyclable packaging
We use Neenah paper across all of our individual SKU folding cartons, which are FSC-certified and Green-e® certified (manufactured with 100% renewable energy)
A mindful approach to water consumption within our product offerings, i.e., 3-in-1 Cleansing Bar, Damage Defense Leave-In Treatment, and Buildup Detox Spray.
Something about our regulatory practices
Vegan
Cruelty-free
Allergen-free
Gluten-free
Listable fragrance
EU ingredient compliance
PCR preferred packaging
Continue to measure our accountability and communicate those efforts to consumers to establish trust and transparency.
We added digital recycling guides on every product page.
Ensuring our company lives these values from the inside out by volunteering and donating to charitable climate justice causes.
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Certifications V1
Leaping Bunny certified
FSC certified
Vegan
Sephora Clean+ Planet Positive
Ulta Conscious Beauty
Blue Mercury Conscious Beauty
Cult Beauty’s Cult Conscious
Certifications v2 - General
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Certifications v2 - Retail
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