CLEANSE. NOURISH. SHINE.

Be Gentle, Be Kind

Our Be Gentle, Be Kind collection offers superfood-infused cleansers that nourish, add shine and restore dull, lackluster hair & clarify hair with heavy build-up.
Shop by Collection Shop by Hair Problem Shop by Product Type
Be Gentle, Be Kind Superfoods Hair Pack Textured
VALUE

Be Gentle, Be Kind

$48 $56 value!
Superfoods Hair Pack
$48
$56 value!
Be Gentle, Be Kind Superfoods Banana + Coconut Hair Pack Textured
VALUE

Be Gentle, Be Kind

$48 $56 value!
Superfoods Banana + Coconut Hair Pack
$48
$56 value!
Superfoods Hair Bar Superfoods Hair Bar
VALUE

Be Gentle, Be Kind

$50 $65 value!
Superfoods Hair Bar
$50
$65 value!
Be Gentle, Be Kind Matcha + Apple Replenishing Superfood Shampoo Textured
Bestseller

Be Gentle, Be Kind

$28
Matcha + Apple Replenishing Superfood Shampoo
$28
Be Gentle, Be Kind Kale + Apple Replenishing Superfood Conditioner Textured
Bestseller

Be Gentle, Be Kind

$28
Kale + Apple Replenishing Superfood Conditioner
$28
Be Gentle, Be Kind Banana + Coconut Nourishing Superfood Shampoo Textured
NEW

Be Gentle, Be Kind

$28
Banana + Coconut Nourishing Superfood Shampoo
$28
Be Gentle, Be Kind Banana + Coconut Nourishing Superfood Conditioner Textured
NEW

Be Gentle, Be Kind

$28
Banana + Coconut Nourishing Superfood Conditioner
$28
Standard Size Textured, Standard Size

Be Gentle, Be Kind

$32
Avocado + Quinoa Co-Wash
$32
Be Gentle, Be Kind Avocado + Quinoa Co-Wash 33.8 oz Textured
VALUE

Be Gentle, Be Kind

$58 $67 value!
avocado + quinoa co-wash back bar 33.8 oz
$58
$67 value!
SOOTHE A DRY, FLAKY SCALP
REPAIR DRY, DAMAGED HAIR
NOURISH PARCHED LOCKS
SMOOTH FRIZZY HAIR
SUPPLEMENTS & WELLNESS ESSENTIALS
VOLUMIZE FINE, THIN HAIR
DEFINE UNRULY CURLS
PREVENT COLOR FADING