Live in color.

Introducing Color Me Brilliant™, a clean system that protects color-treated hair from fading for vibrancy that goes the extra mile.

Live in color.

Introducing Color Me Brilliant™, a clean system that protects color-treated hair from fading for vibrancy that goes the extra mile.


Clean, high-performing
ingredients personalized
for your hair type.

Shop our collections and customize your routine.

healthy hair transformations

View testimonials + routines from our community.
Repair
Repair

Stacey


@itstheproductgal
Hair Type: Straight
Concern: Dryness, Damage
Age Range: 20s
Location: California
“Today my hair is in need of major hydration so I’m using Briogeo’s Don’t Despair, Repair! collection to help repair my dry, damaged hair…my hair has never felt more hydrated or felt so healthy.”

Stacey's must-have products

Scalp
Scalp

lara


@lolosss___
Hair Type: Curly
Concern: Dry Scalp, Dandruff
Age Range: 20s
Location: New York
"Scalp care is just as important to me as taking care of the rest of my hair…this Scalp Revival shampoo is a staple on my shelf. Charcoal helps remove impurities and product build up, while coconut oil helps moisturize your scalp."

Lara's must-have products

Curl
Curl

Gianna


@giannabankss
Hair Type: Curly
Concern: Frizzy Curls, Dryness,
Age Range: 20s
Location: Florida
"This Curl Charisma Curl Defining Conditioner is my best friend. I can not do without this, it leaves my hair so defined and moisturized. My hair is healthy and bouncy which it never looked like before."

Gianna's must-have products

Superfoods
Superfoods

alegria


@alegriajimenez
Hair Type: Straight
Concern: Dryness, Frizz
Age Range: 20s
Location: California
"This is the duo that I just used on my hair today and not only does it make your hair so soft and nourished and balanced, it just smells amazing…mango extract and juice prevents damage…cherry extract keeps your hair super hydrated."

Alegria's must-have products

Volumizing
Volumizing

Devin


@devinmartinee
Hair Type: Wavy
Concern: Volume, Frizz
Age Range: 20s
Location: New York
“I made my hair go from super flat to voluminous with Briogeo’s Blossom & Bloom collection. These products are infused with Biotin and Vitamin B5 to promote fuller and healthier hair starting from the root.”

Devin's must-have products

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The Dirty Truth

Why Go Clean

Why Go Clean?

Did you know the beauty and cosmetic industry is relatively unregulated? Cosmetic and beauty companies alike can manufacture whatever they deem acceptable with little to no regulation or oversight from the government.

The Inside Scoop

The Inside Scoop

We did a deep dive into the ingredients in many of the most popular beauty products and did not like what we found. But we also knew these products were popular because they seemed to be effective. Could it be possible to look your best without feeling dirty?

The Best of Both Worlds

The Best of Both Worlds

Briogeo was born from our family tradition of creating effective products with clean, naturally-derived ingredients. Best of all, we offer products for ALL hair types. No longer do you have to make dirty sacrifices to achieve the healthy, beautiful hair of your dreams.