Color Me

Experience ultimate color protection. This natural color-lock complex is scientifically proven to reduce color fade up to 10 washes.

Shop Now

Clean, high performing
ingredients personalized
for your hair type.

No harsh sulfates, silicones or parabens. Cruelty free.

Shop our collections and customize your routine.

Find the perfect product mix for your hair type and hair concerns.

my hair is

dry and damaged
  • dry and damaged
  • thin and lacks volume
  • frizzy
  • tangled when washed
  • dull and lacks shine
Take the hair quiz

We nurture hair with ingredients that detoxify, hydrate, and protect.

Nancy Twine CEO & Founder
About our ingredients

our bestsellers

Shop All Bestsellers

the readers' choice award

Voted best de-frizzer, this light-weight blow dry crème smooths strands while heat protecting up to 450°F.

Shop Now

"I'm not exaggerating when I say [Don't Despair, Repair!] is the single most effective hair treatment I've ever used."

“The female-led hair startup Briogeo delivered the only scalp care products you'll ever need."

"Rosarco Milk is proof that natural products can deliver serious results..."

"...these vitamin-rich [Superfood] products give your strands the kind of nourishment that a green juice gives your bod."

"Applying this light [Curl Charisma] cream...curls I never knew I even had start to appear."