There are a few ingredients in the hair care world that are just as effective internally as they are topically—biotin is one of them. Also known as vitamin B7, biotin is an essential nutrient and an integral part of keeping your hair healthy and strong.

What are the benefits of biotin for your hair?

Biotin is naturally occurring in many fresh foods (eggs, sweet potatoes, broccoli, bananas, nuts, and more), so if you’re eating a well-balanced diet, it should be relatively easy to get your daily intake. However, studies show that a biotin deficiency can lead to hair loss and alopecia. In cases of acute telogen effluvium (a type of disruption in the hair growth cycle caused by different stressors), adding a biotin replacement to your regimen can help support hair regrowth.

 How can I add more biotin to my healthy hair routine?

When taken orally in supplement form, biotin can help make your hair strong and thicker. In fact, in a consumer perception study, subjects reported noticeably thicker and stronger hair in just two months after taking our Vegan Omega 3, 6, 9 + Biotin Supplements for Healthy Hair. There’s even evidence that shows taking biotin can help make hair shinier, too!

But supplements aren’t the only way to reap the benefits of biotin. Our new Destined for Density™ Serum is loaded with this special B-vitamin to give a direct, topical application right to the root—literally! Plus, this lightweight Megastrength+ serum is formulated with our breakthrough microfluidic technology to allow for faster absorption of the biotin, as well as our unique density-boosting complex of naturally derived powerful ingredients, which will leave your hair feeling and looking clean and non-greasy.

Every healthy hair routine should have a dose of biotin—it’s a great way to help strengthen and nourish your hair from the inside and out. If you have questions about how to supplement your biotin intake, it’s always a good idea to ask your healthcare provider for guidance.