healthy hair journey

we empower them all

with clean care made from natural
ingredients that work.

we support them all

with education that shows you the way.

we celebrate them all

as a community of like-minded and
different haired individuals.

meet our founder, Nancy

Discover how our founder’s soul-searching journey led her to creating clean + effective formulas for your healthy hair journey.

a soul-searching journey

I’m Nancy Twine – the Founder and CEO of Briogeo. I began my professional career working in Finance—but almost half way through my career, my world changed after I suddenly lost my mother. This tremendous loss was incredibly difficult and it made me see that life is short; it also inspired me to begin a soul-searching journey to fill my life with purpose and work that ignited passion and positivity.

discovering passion in life + work

This journey led me to reconnect with memories which brought me the most joy and happiness: the times I spent with my mom when I was young, concocting custom beauty treatments from scratch in our home kitchen. As a doctor and chemist, my mom understood how to emulsify oil and water, create incredible textures, and make customized products from natural ingredients that were truly effective for our exact needs.

bringing my passion to life

Ultimately, I realized I had a deep desire to make a larger impact on the natural beauty world, which inspired me to embark on a journey to develop my own line of carefully-crafted, clean and plant- based hair care.

hair care for all

From day one, I knew I wanted Briogeo to be about more than just me—I wanted Briogeo to be about everyone. I created this brand to be clean and natural, offering solutions for every hair type, texture, need, ethnicity, background, and person.

the journey continues!

This journey started almost 11 years ago. Today, Briogeo is sold worldwide and is one of the fastest-growing hair care brands in the US. Thank you for inviting us to be a part of your healthy hair journey!

listen to the full journey

Tune in as Nancy tells her full story on her episode of NPR’s “How I Built This” podcast.

Nancy's healthy hair routines

sleek + smooth routine

On the days I wear my hair straight, I wash with either Be Gentle, Be Kind Aloe + Oat shampoo or Scalp Revival micro-exfoliating shampoo if my scalp needs a detox. I always follow my cleanse by multi-masking: Scalp Revival cooling hydration mask on my scalp while I deeply nourish my hair with our Don’t Despair, Repair! Deep conditioning mask. Post-shower, I use Farewell Frizz blow dry protectant creme and add a few drops of Don’t Despair, Repair! Strengthening Treatment Oil on my ends before I blow-dry and flat iron.

Scalp Revival™ Charcoal + Coconut Oil Micro-Exfoliating Shampoo | Scalp Scrub
Scalp Revival™

charcoal + coconut oil micro-exfoliating shampoo

$42

A unique charcoal and coconut oil infused scalp shampoo that detoxifies, exfoliates, soothes.

Scalp Revival Charcoal + Tea Tree Cooling Hydration Scalp Mask
Scalp Revival™

charcoal + tea tree cooling hydration scalp mask

$32

A scalp hydration mask that soothes an itchy, flaky scalp with a blast of instant cooling.

Don’t Despair, Repair!™ Deep Conditioning Mask | Hair Mask for Dry Damaged Hair
Don’t Despair, Repair!™

deep conditioning mask

$38

Repairs damage, restores moisture, and protects against breakage.

Don't Despair, Repair! Strengthening Treatment Oil
Don't Despair, Repair!™

strengthening treatment oil

$30

Repairs damage, seals split ends and reinforces hair cuticles.

Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Shampoo
Be Gentle, Be Kind™

aloe + oat milk fragrance-free hypoallergenic shampoo

$26

Hypoallergenic and fragrance-free shampoo for sensitive skin.

Farewell Frizz Blow Dry Perfection & Heat Protectant Crème
Farewell Frizz

blow dry perfection & heat protectant crème

$24

Enhances shine, reduces breakage and heat protects up to 450°F.

curl boss routine

Whenever I wear my hair natural and curly, I always reach for our Curl Charisma collection to hydrate thirsty curls and enhance my texture pattern. On wash days, I cleanse and condition with our Curl Hydrating Shampoo and Curl Defining Conditioner. While my hair is still wet, I use my fingers to rake our Leave-In Defining Creme throughout my hair, then scrunch it with our Frizz Control Gel. Once my hair has air-dried a bit, I finish off by patting in a few drops of our Don’t Despair, Repair! Strengthening Treatment Oil.

Standard Size
Curl Charisma™

Rice Amino + Avocado Hydrating Shampoo

$26

Sulfate-free shampoo hydrates and nourishes curls.

Standard Size
Curl Charisma™

Rice Amino + Shea Curl Defining Conditioner

$26

Moisturizes, minimizes frizz, and adds curl definition.

Curl Charisma™ Rice Amino + Avocado Leave-In Defining Creme
Curl Charisma™

rice amino + avocado leave-in defining crème

$20

Reduces frizz, enhances curl definition, and adds moisture.

Curl Charisma™ Rice Amino + Quinoa Frizz Control Gel
Curl Charisma™

Rice Amino + Quinoa Frizz Control Gel

$20

frizz-fighting gel for wavy, curly and coily hair

Don't Despair, Repair! Strengthening Treatment Oil
Don't Despair, Repair!™

strengthening treatment oil

$30

Repairs damage, seals split ends and reinforces hair cuticles.