We know that what we put on our scalp and hair absorbs into our body. Many hair care products on the market contain a myriad of ingredients that have been scientifically linked to things like hormonal imbalances, endocrine disruption, and potentially cancer - amongst several other health related concerns. We've identified some of the top most commonly used - and controversial - ingredients in hair care and have eliminated them from each of our formulas. In doing so, we've coined a concept called "6-FREE" hair care, whereby each Briogeo product is void of the following 6 ingredients:
Sulfates: Harsh, synthetic surfactants used to dissolve dirt and oil
Concerns: Can cause scalp irritation, follicle inflammation, and cause hair to become dry and dull
Silicones: Lightweight, synthetic, petroleum-derived polymers that coat the hair cuticle to lock out frizz and enhance shine
Concerns: Excessive build up and “clogging” of the hair cuticle that can lead to hair loss and often requires a harsh shampoo for adequate removal.
Phthalates: Chemicals used to stabilize synthetic fragrances
Concerns: Potential reproductive and developmental toxicity
Parabens: Synthetic preservatives meant to inhibit bacteria growth and extend the shelf life of products
Concerns: Scientific studies that may indicate a link between paraben ingestion and certain types of cancers
DEA: A foaming and product thickening agent
Concerns: Linked to allergies, skin toxicity, hormone disruption, and inhibited fetal brain development.
Artificial Dyes: Synthetic agents used to cosmetically tint products
Concerns: Can cause scalp irritation and can be problematic for those with allergies or sensitive skin and eyes.