beach Remember when Mom used to preach about slathering on sunscreen at the beach? We have all heard our fair share of warnings about the damaging effects of UV rays on our skin and our eyes. But what about our hair? That’s right, UV rays give us more than just a bad sunburn and wrinkles. Mr. Sun’s shine can fry our tresses during a process called oxidization, where free radicals break down the lipids and proteins in our hair cuticles. Think about an apple slice turning brown after a few hours, a sure sign of free radicals at work. A similar process happens to our hair in the sun, causing fading color and contributing to split ends and dry, frazzled strands. Not exactly the qualities of mermaid hair, am I right? Thankfully we are not alone in our fight to maintain perfect hair game, thanks to antioxidants. Antioxidants combat the damaging effects of UV rays by fortifying our strands, ensuring color stability, shine, healthy growth, and overall strength. So how can you incorporate a daily dose of antioxidants into your hair care routine? Wash Green and black tea are antioxidants rich in polyphenols, powerful botanical antioxidants that naturally protect against free radicals. Briogeo’s Be Gentle Be Kind Shampoo contains green tea and Vitamins B5 and E, all of which aid in strengthening your hair to withstand UV ray breakage while cleansing your hair during each wash. Condition Vitamin C isn’t just for preventing the sniffles! This super vitamin is an essential antioxidant to fight sun-damaged strands. Natural sources rich in Vitamin C include rose hips, guava, kiwi, and other citrus fruits. Briogeo Rosarco Milk Reparative Leave-In Conditioning Spray contains rose hip oils, argan oils, and coconut oils to enhance hair softness while acting as a UV-protective agent. Simply spritz on your hair after washing for luscious, sunblocked locks all day. Repair If the damage is already done, never fear. Briogeo’s Don’t Despair, Repair! hair mask delivers an optimal blend of transformative nutrients to restore stressed strands. With 95% all-natural ingredients, your hair will be back to its shiny, healthy, lustrous state in a snap. Next time you hit the beach this summer, don’t forget to protect more than just your skin! Give your locks some love with healthy dose of antioxidants. And maybe a chic, wide-brim hat while you’re at it. Shine on, Briogeo babe!