Are you tired of spending time and money on touching up your hair color every couple of weeks? If your hair color seems to be fading just after a few washes, there are several reasons why. Here’s a look at how to extend the life of your hair color: Protect your hair color from winter

Hair color 101

The difference between semi-permanent and permanent hair color:
  • Semi-permanent hair color
If you’re looking to change your hair color without ammonia or peroxide, semi-permanent color may be right for you. Semi-permanent only darkens hair, it does not lighten hair color. It works by depositing hair color on the outside of the hair shaft. It washes out in about 6-12 shampoos.
  • Permanent Color
If you’re looking to either permanently darken or lighten your hair, a permanent hair color is your best option. Permanent color works by first removing the original color by opening the hair cuticle, and then depositing the new color onto the hair.

Wash with cool water

While shampooing and conditioning, keep the water turned down to a cooler temperature. Hot water and steam opens hair cuticles allowing hair color molecules to release. Prevent your hair color from fading.

Use a sulfate-free shampoo

Sulfates are harsh detergents that strip dye from strands, causing color to quickly fade. If you want to preserve the life of your hair color, avoid shampoos with sulfates. Try Briogeo Be Gentle, Be Kind sulfate-free shampoo. Fortified with Green Tea Antioxidants, Bamboo & Palm Extracts, Aloe, and Vitamins B5 & E all helping to prolong the life of your color.

Commonly used sulfates in shampoo:

  • Sodium Lauryl Sulfate (SLS)
  • Sodium Laureth Sulphate (SLES)
  • Ammonia (Laureth) Sulphate (ALS)
  • TEA Lauryeth Sulfate (TEA)
  • Sodium Myreth Sulphate (SMS)

Deep condition

Use a deep conditioning mask before and after coloring your hair to help prevent chemical damage and to lock color. Try Briogeo Don’t Despair, Repair! deep conditioning mask. It’s fortified with hair-loving ingredients Avocado, Sweet Almond & Argan Oils, Keratin Protein, Rosehip Oil, Aloe, Vitamins B5, D, A, and Biotin.

Protect against styling heat

Always make sure to apply a heat protectant before any type of styling with hot tools like blow dryers and irons. Try to limit the amount of days you use heat on your hair and air-dry hair whenever possible. Excessive exposure to heat causes color to fade away faster. Keep your hair color looking shiny and vibrant.

Apply color to unwashed hair

Try to not wash your hair for 48 hours before applying hair color. Dye takes better on unwashed hair because natural oils on your scalp help the color adhere better than if it’s applied to clean hair. Protect your hair color highlights with Briogeo.

Don’t wash hair everyday

Washing your hair everyday causes color to fade quickly. Try shampooing on alternate days for hair that requires less frequent dying.

Protect against UV damage

Make sure to wear a hat or headscarf when you plan on being in the sun for an excessive amount of time. Direct UV rays from the sun cause color fading and can be just as damaging to the hair and they are to the skin. Get lasting hair care with Briogeo. Whether you color your hair at home or at a salon, you can now keep your color from disappearing on you by modifying your hair routine.