celebrate the journey
Fatu
“Looking at myself in the mirror, I didn't feel beautiful. So I did a big chop and from there I started taking care of my hair. I feel like it's really important just to feel beautiful naturally.”
Shop The Look
Curl Charisma™
Chia + Flax Seed Coil Custard
$25 4.4 star rating 69 Reviews
Enhances definition while providing flexible styling control.
Curl Charisma™
rice amino + avocado leave-in defining crème
$24 4.4 star rating 461 Reviews
Reduces frizz, enhances curl definition, and adds moisture.
Curl Charisma™
Rice Amino + Avocado Hydrating Shampoo
$28 4.3 star rating 131 Reviews
Sulfate-free shampoo hydrates and nourishes curls.
Curl Charisma™
Rice Amino + Quinoa Frizz Control Gel
$24 4.1 star rating 101 Reviews
frizz-fighting gel for wavy, curly and coily hair
Curl Charisma™
Rice Amino + Shea Curl Defining Conditioner
$28 4.4 star rating 88 Reviews
Moisturizes, minimizes frizz, and adds curl definition.