The “skinification” of hair is more than just a trend—it’s a movement with serious staying power that’s rooted in one of our favorite self-care rituals: skincare.

More and more people are recognizing the importance of scalp care and how it is literally at the root of healthy hair. Skinification makes a strong connection between powerful ingredients, treatments, the benefits of our skincare routine and how they relate to our hair care. The rise in skincare has extended beyond face wash, toners and moisturizers as we’ve seen a peak in gua sha, exfoliation, facial steamers, masking and even personalized skin care routines.

It only makes sense that we would extend this practice to our scalps—after all, your scalp is an extension of the skin on your face, and hair grows its healthiest when it’s growing from a healthy scalp. We’re spreading the love to this overlooked part of our skincare regime with our Scalp Revival™ collection.

Scalp Concerns Meets Skinification

Healthy hair is rooted in scalp care. If your scalp is dry, itchy, inflamed, and covered in buildup, it directly affects the health of your hair. Clogged, irritated hair follicles can’t properly absorb nutrients or grow healthy hair, which can eventually lead to hair thinning and hair loss.

The pores on our scalp are also susceptible to congestion and inflammation, just like our facial pores, so it’s not surprising that our scalp routine should mirror our skincare routine. Our scalps crave the same elements as our skin to support an ideal environment for optimal hair health: 

• Exfoliation to remove impurities.
• Hydration to help balance moisture and oil production.
• Nourishment to promote healthy hair growth. 
• Protection from UV and free radical damage.

Exfoliation Is Key

An exfoliation routine is fundamental for scalp health, especially if your scalp is dry, irritated or inflamed. Here are some important points to remember when it comes to exfoliation and why it’s such a key component to scalp and hair health:

• When your scalp is imbalanced it can cause excess oil production, clogged hair follicles, and poor nutrient absorption, which can eventually lead to hair thinning and hair loss. 

• Cleansing the top layer of your scalp removes unwanted dead skin cells to reveal a fresh layer of clean and vibrant skin, while removing any barriers that prevent our pores from releasing natural oils. 

• Dead skin cells impede your scalp health and contributes to build up.

• When your pores aren’t clogged and they can properly breathe, you experience a faster skin cell turnover rate. A clean scalp aids your skin's ability to soak up the beneficial ingredients in your skincare and haircare products.

Scalp exfoliation and hydration are key for creating the optimal environment for healthy hair growth—and a 6-Free™ scalp care routine (free of unnecessary, controversial ingredients like harsh sulfates, silicones, parabens, phthalates, DEA, artificial dyes, and more) is a must for keeping your scalp and hair follicles healthy and nourished.

Skincare-like ingredients in Scalp Care

Our CEO and Founder, Nancy Twine, created our Scalp Revival™ collection—a specially formulated product line enriched with our NOVA Complex®—with a deeply nurturing blend of ingredients to provide the gentle exfoliation, hydration, nourishment, and protection your scalp craves. You may recognize many of these ingredients, because they are often found in skincare products as well:

• Binchotan Charcoal detoxifies the scalp and draws out impurities that clog the hair follicle or create buildup on the scalp.

• Salicylic Acid is a beta hydroxy acid (BHA) and an FDA-approved OTC active ingredient that eliminates and prevents the recurrence of scalp itching, irritation, redness, and flaking due to dandruff, psoriasis, and seborrheic dermatitis

• Lactic Acid is a hydrating alpha hydroxy acid that provides gentle exfoliation on the scalp

• Coconut, Rosehip and Argan Oils hydrates hair and reduces frizz.
  
  
• Panthenol and B Vitamins strengthen the hair root.
  
  
• Peppermint, Spearmint, and Tea Tree Oil Complex soothes irritation with a cooling effect.
  
  
• Kaolin Clay absorbs excess oil in the hair and scalp.
  
  
• Witch Hazel balances oil production.

This high-performing blend of Natural Oils, Vitamins, and Antioxidants instantly provide the ingredients your hair and scalp needs to thrive and support long-term hair health.

Experience a Scalp Revival™

Extending your skincare routine to your scalp is rooted in the basics of skincare: 

Exfoliation to decongest pores, remove dead skin cells and build up to allow for better product performance.

Masking for deep hydration.

Serums and oils to lock in moisture and provide protection from free radicals.

UV and heat (from styling) protection to prevent harmful and potentially lasting damage from the sun and heat styling methods.

Exfoliation and hydration is an important step in your scalp routine. It’s essential to properly prep your scalp to help absorb the essential Natural Oils, Vitamins + Antioxidants (NOVA Complex®) needed for long-term scalp and hair health.

Revive and restore your scalp with our full Scalp Revival™ routine—ideal for all scalp types—to create a strong foundation for your overall scalp health:

Scalp Revival™ Charcoal + Coconut Oil Micro-Exfoliating Shampoo contains plant-derived micro-exfoliators that work to gently remove dead skin cells and product buildup.

Scalp Revival™ Dandruff Relief Shampoo Charcoal + AHA/BHA with Salicylic Acid 3% harnesses the power of salicylic and lactic acids to help eliminate scalp flaking and irritation, without stripping hair of vital moisture and nutrients.

Scalp Revival™ Charcoal + Tea Tree Cooling Hydration Scalp Mask increases scalp hydration and restores vital post-exfoliation moisture with a blend of aloe vera, hyaluronic acid (a great solution for reducing dryness and flakiness) tea tree, peppermint, and spearmint oils, while detoxifying Binchotan charcoal draws out scalp impurities and oil.

Scalp Revival™ Charcoal + Tea Tree Scalp Treatment is a hydrating, balancing, soothing, and detoxifying scalp treatment for an itchy, irritated and flaky scalp and powered by our nourishing NOVA Complex®.

Scalp Revival™ Charcoal + Biotin Dry Shampoo detoxifies and draws out impurities from your scalp, normalizes oil production and refreshes day-3 hair, to extend the life of your favorite hairstyles.

Follow this step-by-step guide for the ultimate scalp care routine:

Step 1:  Double cleanse your scalp by using our Scalp Revival™ Charcoal + Coconut Oil Micro-Exfoliating Shampoo to gently lift away product buildup and dead skin. (Use 1x week.)

This gentle physical exfoliation is an important step before deeply cleansing the scalp with our Dandruff Relief Shampoo.

• Apply to wet hair and vigorously massage into the scalp and through to the ends 
• Rinse and repeat, as necessary 

Step 2: Cleanse your scalp with our Scalp Revival™ Dandruff Relief Shampoo to provide a gentle chemical exfoliation to relieve the symptoms associated with dandruff, seborrheic dermatitis, and psoriasis. (Use daily.) 

Step 3: Rehydrate with multi-masking (once a week). Always start with your scalp: Treat your scalp to hydrating and cooling Scalp Revival™ Charcoal + Tea Tree Cooling Hydration Scalp Mask. While it works its magic, choose a Briogeo hair mask to apply from mid-lengths to ends and leave it on for up to 10 minutes to target what your strands are craving at the same time:

Dry + damaged hair: Our Don’t Despair, Repair!™ Deep Conditioning Mask gives hair strength with the optimal balance of protein + moisture.

Thirsty hair: Boost moisture with our protein-free Briogeo Superfoods™ Avocado + Kiwi Mega Moisture Hair Mask.

Curly hair: Our protein-free Curl Charisma™ Rice Amino + Avocado Hydrating & Defining Mask hydrates + enhances natural waves, curls + coils.

Extra thirsty hair: Our cult-favorite Apple Honey Deep Conditioning Mask is powered by an apple honey complex that deeply hydrates and nourishes dry hair. This hair mask is scientifically proven to strengthen damaged hair and gives your strands the same humectant boost you know and love from the original honey bear.

Are you ready to give your scalp routine an upgrade? Show your scalp some love and shop our full Scalp Revival™ collection below!